Creativity

Absolut and Emmanuel 'Chivo' Lubezki Whisk You Through History at Breakneck Speed

Brand Teams With Oscar-Winning Cinematographer for a Spectacular Spot Highlighting Creativity

By Alexandra Jardine. Published on Sep 14, 2017

Editor's Pick

Absolut's latest spot takes us on a spectacular high-speed journey through history up to the present day to demonstrate how creativity fuels the world.

The brand and its agency, BBH London, engaged three-time Academy Award winning cinematographer Emmanuel "Chivo" Lubezki ("Gravity," "Birdman," "The Revenant") to direct "One Night." The film begins by recreating the Big Bang and whisks us through the evolution of man, and centuries of progress, inventions and artistic achievements, ending with a couple of modern urban types on a night out "32 trillion nights later." Accompanied by a husky voiceover from the actor/musician Juliette Lewis, and set to the track "Sunny" by Boney M., it's a big, bold production via Park Pictures with VFX by Framestore.

The film is part of a wider campaign centered on creativity, that involves collaborations with creative types. In addition to the spot, Absolut has collaborated with five artists to create a global outdoor/print campaign: Mickalene Thomas, Toilet Paper Magazine, Olivia Steele, Stevie Gee and Rude. The brand asked them to create their own vision of a better tomorrow.

The campaign will also live across social, with Absolut collaborating with seven additional artists on a digital effort. They are photographer Catherine Losing, musician Nakury, illustrator David Luepschen, graphic designers Chrissie Abbott and Tracey Ma and street artists Bambi and Hansky.

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About

Credits

Date
Sep 14, 2017
Agency:
BBH London
CEO:
Anna Malmhake
Client:
Absolut
VP Global Marketing:
Craig Johnson
Global Communications Director:
Gaia Gilardini
Global Marketing Manager:
Sina Neubrandt
Global Brand Manager:
Oscar Danielsson
Global Head of Digital:
Fredrik Thorsen
Global PR and Social Media:
Andrew Rozas
Executive Creative Director:
Ian Heartfield
Creative Team:
Simon Cenamor
Creative Team:
Raymond Chan
Producer:
Victoria Keenan
Assistant Producer:
Zaf Choudhury
Business Leader:
Kate Roberts
Account Manager:
David White
Account Executive:
Janki Shah
Strategy Director:
Melanie Arrow
Strategist:
Raphael Bittner
Production Company:
Park Pictures
Director:
Emmanuel 'Chivo' Lubezki
MD:
Stephen Brierley
Executive Producer:
Caroline Kousidonis
Executive Producer:
Sophie Hubble
Executive Producer:
Jackie Kelman Bisbee
Producer:
Nick Goldsmith
Post Production:
Framestore
Creative Director:
Andy Rowan Robinson
VFX Producer:
Charles Howell
2D:
Raul Ortego
2D:
Sebastien Boulange
2D:
Gigi Ng
2D:
Karch Coon
2D:
Nick Tanner
3D:
Phil Robinson
3D:
Charlotte Bae
3D:
Nate Diehl
3D:
Georgios Cherouvim
3D:
Mohamed Echkouna
Design:
Callum Mckeveny
Editing House:
Whitehouse Post
Editor:
Russell Icke
Assistant Editor:
Greg Hayes
Assistant Editor:
Joe D'Ovidio
Producer:
Antonia Porter
Color:
Company 3
Colorist:
Tom Poole
Producer:
Alex Lubrano
Music and Sound:
Soundtree
Creative Director:
Peter Raeburn
Music Supervisor:
Jay James
Sound Designer:
Henning Knoepfel
Music Editor:
Luke Fabia

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