Delete Your Instagram Food Posts and Land O'Lakes Will Donate Meals to the Hungry
'Delete to Feed' Campaign Gives 11 Meals for Every Photo Spiked
By
Alexandra Jardine
Published On
Sep 21, 2016
Editor's Pick
Instagram is full of food posts, but Land O'Lakes found that to be rather an irony when millions of Americans are going hungry every year.
In a campaign created by The Martin Agency, the agricultural co-operative teamed up with Feeding America to develop the DeleteToFeed project. Basically, for every food post deleted on Instagram, 11 meals will be donated to Feeding America until Land O'Lakes' goal of 2.75 million meals is reached. Users only need to connect to Instagram through the initiative's site, delete a food post, and they'll get a shareable badge to spread the word.
Credits
- Date
- Sep 21, 2016
- Brand :
- Land O'Lakes
- Client :
- Land O'Lakes
- Agency :
- The Martin Agency
- Chief Creative Director :
- Joe Alexander
- Executive Creative Director :
- Andy Azula
- Creative Director :
- Anne Marie Hite
- Creative Director :
- Jordi Martinez
- Art Director :
- Rushil Nadkarni
- Copywriter :
- Chris Martin
- Associate Creative Director :
- Marcelo Mariano
- Designer :
- Diego Morales
- Group Planning Director :
- Madhavi Reese
- UX Strategy Director :
- Taylor Wiegert
- Strategic Planner :
- Cecelia Parrish
- Community Manager :
- Jordan McConnel
- Group Account Director :
- Walker Teele
- Account Director :
- Carey Ely
- Account Executive :
- Sarah Smith
- Senior Project Manager :
- Courtney Hurd
- Senior Project Manager :
- Katy Holder
- Associate Creative Director, Experience :
- Molly Christian
- Motion Designer :
- Ken Macy
- Associate Broadcast Producer :
- Coleman Sweeney
- Executive Digital Producer :
- Kim Zaninovich
- Digital Producer :
- Betsy Wishart
- Executive Producer :
- Emily Eldridge
- Digital Studio Director :
- Emily Eldridge
- Tech Director :
- Jeremy Misavage
- Quality Assurance :
- Andy Bupp
- Quality Assurance Analyst :
- Thomas Carroll
- Production Partner :
- Media.Monks
- Vice President, Marketing and Food Development :
- Heather Anfang
- Director, Integrated Marketing :
- Leah Lamon
- Director, Test Kitchens and Consumer Affairs :
- Becky Wahlund
- Integrated Marketing Manager :
- Melissa Alphin
- Content Strategy :
- Kristen Thalacker
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Project Type
