Creativity

MTV's Gender Equality Alarm Lets Women Clock Off Early

A Daily Reminder That the Wage Gap Is Real

By Alexandra Jardine. Published on Apr 13, 2016

Editor's Pick

MTV is highlighting the fact that women in the U.S. only get paid 79% of what men earn with a specially designed "79% Work Clock."

Created by agency Party New York to highlight "Equal Pay Day" yesterday, the clock can be set to go off when 79% of the work day is over, acting as a daily reminder of the wage gap. MTV created 400 clocks and sent them to women around the country, earning Twitter mentions by the likes of Gloria Steinem.

The clock was created for MTV's Look Different program, which launched in 2014 to give young people a forum to discuss inequality and racial and gender bias.

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About

Credits

Date
Apr 13, 2016
Agency:
Party New York
Client:
MTV

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