Toyota Powers a Car With Lemonade in New 'Fueled by Everything' Film

Droga5 Releases Another Eye-Opening Film About Hydrogen Fuel for the Mirai

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Toyota and Droga5 have already proved that bull caca can power a car, and now they're showing how lemonade can fuel one too, in the latest film for the brand's hydrogen fuel cell vehicle, the Mirai.

A new video hosted by comedian and actress Nikki Glaser shows how countless wasted pitchers of lemonade that kids are hawking around the country could actually serve a better purpose as energy for the Mirai. Directed by JJ Adler, the video launched today, which also happens to be National Lemonade Day.

The film is the latest in Toyota's "Fueled by Everything" series that aims to introduce hydrogen fuel to a mainstream audience. The vehicle is set to hit the road in California in October 2015.

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About

Credits
Date
Aug 20, 2015
Agency:
Droga5 New York
Client:
Toyota
Creative Chairman:
David Droga
Chief Creative Officer:
Ted Royer
Executive Creative Director:
Neil Heymann
Creative Director:
Nathan Lennon
Creative Director:
David Gibson
Copywriter:
Sarah Lloyd
Art Director:
Mary Dauterman
Associate Design Director:
Devin Croda
Global Chief Strategy Officer:
Jonny Bauer
Group Strategy Director:
David Gonzales
Strategist:
Emily Mulvey
Head of Communications Strategy:
Colleen Leddy
Communications Strategist:
Parks Middleton
Social Director:
Tom Hyde
Social Media Manager:
Whitney Brodribb
Chief Creation Officer:
Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Broadcast Producer:
Ryan Shanholtzer
Head of Interactive Production:
Niklas Lindstrom
Senior Technology Lead:
Joachim Do
Executive Interactive Producer:
Jenn Mann
Associate Interactive Producer:
Morgan Mendel
Development Lead:
Jim Alexander
Senior Developer:
Kat Ayer
QA Engineer:
Yadira Isaac
Head of Art Production:
Cliff Lewis
Head of Print Services:
Rob Lugo
Retouching Manager:
Michelle Leedy
Retouching:
Natasha Kaser
Digital Asset Producer:
Bethany Lyons
Quality Control:
Lisa Bishai
Senior Art Producer:
Bianca Escobar
Director of Integrated Production Business Affairs:
Dianne Richter
Deputy Integrated Production Business Manager:
Matthew Friday
Chief Operating Officer:
Susie Nam
Group Account Director:
Steven Panariello
Account Director:
Bola Adekoya
Account Manager:
Dave Murphy
Associate Account Manager:
Leo Wong
Senior Project Manager:
Anika Chowdhury
Production Company:
Tool
Director:
J.J. Adler
Managing Director:
Oliver Fuselier
Executive Producer:
Lori Stonebraker
Head of Production:
Amy DeLossa
Producer:
Andrew Graham
DP:
Tim Hudson
Art Director:
Mike Bayer
Editorial Company:
Final Cut NYC
Editor:
Katie Turinski
Assistant Editor:
Andre Castiglioni
Producer:
Mackenzie Alexander
Executive Producer:
Lauren Bleiweiss
Post Production Company:
The Mill
Executive Producer:
Sean Costelloe
Producer:
Jason Bartnett
Colorist:
Mikey Rossiter
Creative Director:
Chris Palazzo
Creative Director:
Aran Quinn
Designer/Animator:
Chris Mennuto
Designer/Animator:
Benge Li
Compositor:
Amanda Amalfi
3D Illustrator / Artist:
David McLeod
Sound Company:
Sonic Union
Mixer:
David Papa
Head of Production:
Renee Robson
Production Supervisor:
Charles Mulford
Asstant Production Supervisor:
Rico Grillo
Mix Producer:
Justine Cortale
EVP Library:
Mitch Rabin
Director of Licensing:
Marc Mannino

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