Nike : Find Your Greatness
Just because it's not the London Olympics, doesn't mean it's not great.
Editor's Pick
We wouldn't generally compare bookmaker Paddy Power and sports giant Nike's creative prowess, but in this case, it's inevitable. Both marketers have launched ambush marketing campaigns for the London Olympics, and use cities named London to do so. Paddy created OOH ads that touted the greatest sports event in London, France, and Nike, along with agency Wieden & Kennedy, has released a new campaign, "Find Your Greatness," that focuses on the various non-Olympics type of athletic greatness that takes place in the Londons around the world.
Londoners of South Africa, Jamaica, Nigeria and other countries are showcased in one 1:00 spot, as well as a series of sport-specific shorter films, to demonstrate that even if you play far away from the dazzle of the Olympics, your greatness isn't any less important. You can check out the longer film, and the films for "Weightlifting" and "Diving" here, and head over to YouTube for the whole series. Of course, there is no mention of the Olympics, since Nike isn't an official sponsor.
Credits
- Date
- Jul 25, 2012
- Brand :
- Nike
- Client :
- Nike
- Agency :
- Wieden & Kennedy-Portland
- Global Creative Director :
- Ryan O'Rourke
- Global Creative Director :
- Alberto Ponte
- Interactive Creative Director :
- Dan Hon
- Copywriter :
- Brock Kirby
- Senior Art Director :
- Sezay Altinok
- Art Director :
- Sara Phillips
- Agency Senior Producer :
- Erika Madison
- Co-Senior Agency Producer :
- Jennifer Dennis
- Executive Creative Director/Production :
- Mark Fitzloff
- Executive Creative Director/Production :
- Susan Hoffman
- Agency Head of Production :
- Ben Grylewicz
- Production Company :
- Park Pictures
- Director :
- Lance Acord
- Director :
- Seb Edwards
- Executive Producer :
- Mary Ann Marino
- Director, Photography :
- Lance Acord
- Director, Photography :
- Mattias Montero
- Line Producer :
- David Mitchell
- Line Producer :
- Michaela Johnson
- Production Supervisor :
- Jason Groves
- Production Supervisor :
- Lucy Glyn
- Editorial Company :
- Spot Welders
- Editor :
- Robert Duffy
- Editor :
- Patrick Murphree
- Post Producer :
- Patrick McElroy
- Post Producer :
- Carolina Wallace
- Post Executive Producer :
- David Glean
- Assistant Editor :
- Patrick Murphree
- Visual Effects Company :
- A52
- Visual Effects Executive Producer :
- Jennifer Sofio Hall
- Visual Effects Producer :
- Scott Boyajan
- 2D Visual Effects Artist :
- Paul Yacono
- 2D Visual Effects Artist :
- Cameron Coombs
- 2D Visual Effects Artist :
- Andy Rafael Barrios
- Composer :
- Great Jones
- Composer :
- Nicholas Wright
- Music Producer :
- Sara Matarazzo
- Music Producer :
- Search Party Music
- Sound Designer :
- Brian Emrich
- Mix Company :
- Lime Studios
- Mixer :
- Sam Casas
- Mixer :
- Loren Silber
- Mixer :
- Dave Wagg
- Executive Producer :
- Jessica Locke
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